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    Iceland Review
    News | Concerns Raised Over Tourism Pressures in South Iceland Town
    News

    Concerns Raised Over Tourism Pressures in South Iceland Town

    Michael ChapmanBy Michael ChapmanJuly 30, 2025No Comments2 Mins Read
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    The village of Vik in Iceland
    Photo: Andrés Nieto Porras. Wikimedia Commons. Public Domain.
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    The editor of Heimildin, Ingibjörg Dögg Kjartansdóttir, has voiced strong concerns over the ongoing strain mass tourism places on Icelandic society and infrastructure.

    Speaking on Bylgjan radio, Ingibjörg brought up the pressures on smaller towns like Vík í Mýrdal to illustrate her point. For one, she claimed the village’s sewage system is unable to cope with the influx of visitors, which occasionally leaves the area with a foul smell.

    Beyond that, the latest edition of Heimildin reports that even funerals in Vík have been disrupted by intrusive tourists looking to visit the town’s church.

    As reported by Vísir, she also said some locals are now forced to drive to Selfoss for groceries, as local shops increasingly cater only to tourists.

    No clear industry framework

    “What I experience very strongly when I travel around Iceland is that there is a definite disconnect between many Icelanders and the tourism industry, where all signs are in English, services are in English, and entertainment is aimed at tourists,” she said during the interview.

    She also criticised the government’s failure to establish a clear framework for the industry, which she believes has grown too fast.

    While acknowledging tourism’s economic value, she warned: “We are paying for this with changes in society and changes in nature.”

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    Heimildin Iceland tourism Ingibjörg Dögg Kjartansdóttir mass tourism Iceland selfoss tourism policy Iceland tourist fatigue Vík í Mýrdal
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    Michael Chapman
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    Former Editor-in-Chief at Iceland Review, Michael Chapman is a journalist, editor and marketing professional based in Reykjavík. He has lived in Iceland since 2016 and writes about Icelandic society, travel and culture. In previous years, he worked as an adventure guide, first as a scuba diver at Silfra Fissure and later as a cave guide in the Raufarhólshellir lava tunnel. His first book, Hidden Iceland, was published by Luster in 2022.

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