Deep North Episode 69: Melting Hearts

Ice Guys boyband

Jón Jónsson had the idea for Ice Guys in early 2023.

It all began as a kind of a joke.

He was, after all, 38 years old and probably a bit too long in the tooth to start a boy band.

But, despite his advanced age – in boy-band years, that is – he still had his boyish good looks and those teeth, no matter how long, would become the focal point of a Colgate Christmas campaign later that year.

Besides, Jón had a slew of popular singles to his name and years of experience in the Icelandic music business.

So why not?

Read the article here.

The Guitar is Dead


If you only read the headlines, you’d be forgiven for thinking that the guitar is having a tough time recently. After all, electric guitar sales have been steadily declining for some time. Today, the guitar heroes of yore seem to have been replaced by laptop-wielding electronic producers and perennial mega pop stars. On May 1, 2018, the Gibson company, one of the most celebrated and well-known guitar manufacturers in the world, filed for bankruptcy protection, sending shockwaves through the music industry and sparking all kinds of speculation about the future of the six-stringed instrument. “I don’t know. Maybe the guitar is over,” Eric Clapton himself wondered in an interview.

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