Icelandic Produce is Getting a New Logo

Islenskt, Iceland’s horticulturists’ sales organisation, unveiled a new origin marker for Icelandic produce today, Vísir reports.

Several markings have been used over the years to state the origin of various Icelandic products, but Islenskt will roll out the new label out across all packaging in the coming months. The goal of the initiative is to create consistency and certainty in a time when consumers are more discerning about the origin of their food.

Milk, meat, eggs, seafood and flowers that are produced and packaged 100% in Iceland can bear the new logo. Blended products like yoghurt and cheese can be labelled as Icelandic origin if no more than 25% of their ingredients are imported.