New Icelandic Ad Campaign Trots Out Email Replies While You Horse Around on Vacay

A new ad campaign is likely to have travellers chomping at the bit to visit Iceland. Tourism PR company Inspired by Iceland now invites travellers to “OutHorse” their emails—that is, reign in the common urge to work while on vacation and instead, relax, undistracted and unbothered, while a real Icelandic horse tölts out an email response for you on an enormous, equine keyboard.

Visitors can choose from one of three Icelandic horses, each with their own unique horsenality, to hoof up thoughtful replies. There’s Litla Stjarna (“Types fast, but might take a nap), Hekla, and Hrímnir (“Assertive. Efficient. Shiny hair”). “They are trained in corporate buzzwords,” explains actor Ólafur Darri Ólafsson (Trapped) in voiceover. “Your boss will never know the difference.”

This isn’t Inspired by Iceland’s first rodeo when it comes to employing quirky, zeitgeisty humour to encourage people to travel to Iceland. The company actually grew out of the eponymous 2010 ad campaign that put an ironic and optimist spin on the Eyjafjallajökull volcanic eruption. In 2020, during the global COVID-19 lockdown, they encouraged would-be travellers to “let it out,” and scream out their lockdown frustrations via speakers set up across the country. And, most recently, it skewered Mark Zuckerberg’s Metaverse, inviting visitors to come experience the country’s “immersive, open-world experience.”

If you’d like to join the herd of travellers capitalizing on this “revolutionary service,” gallop over to www.outhorseyouremail.com, and sign up.

Icelandverse Skewers Zuckerberg, Welcomes Visitors to Its ‘Immersive, Open-World Experience’

Icelandverse - Facebook - Zuckerberg

A new tourism ad from Inspired by Iceland skewers Mark Zuckerberg and his Metaverse, Vísir reports. The ad has already caught the attention of news outlets all over the world and has even been seen by the man himself, who seems to appreciate the joke.

In the ad, actor Jörundur Ragnarsson plays Zack Mosbergsson, a Zuckerberg lookalike with a Ceasar haircut and black shirt and pants, who wants to introduce a “revolutionary approach to connect our world…without being super weird.” This Icelandverse, he continues, is “enhanced, actual reality without silly-looking headsets.”

“In our open-world experience, everything is real,” says Zack, before walking into a glass door. “It’s completely immersive, with water that’s wet,” he pauses, dipping his hands into a pool at the Blue Lagoon. “With humans to connect with.”

Director of Marketing Sveinn Birkir Björnsson says the ad was meant “to show that it’s possible to experience amazing things even though you’re not in any sort of virtual reality. Amazing things exist in reality.”

Mark Zuckerberg saw the video less than a day after it went live, and left a comment on the video saying, “Amazing. I need to make a trip to the Icelandverse soon. Glad you’re wearing sunscreen too 🤣”

Inspired by Iceland was quick to respond: “Oh, hi Mark! You’re always welcome. Icelandverse is open 24/7!”

#Kranavatn Campaign Encourages Tourists to Drink Tap Water

A new ad campaign by Iceland’s official tourism website encourages tourists to drink tap water when visiting the country. The new ad promotes the hashtag #kranavatn (#tapwater) and aims to reduce the number of people buying bottled water in Iceland.

A recent survey of 16,000 people in North America and Europe found that 65% of travelers use more bottled water and beverages while traveling than when they are at home. Reasons cited for this increase in usage include concerns about the safety of tap water in the host country (70%) and convenience (19%).

In order to combat these specific concerns, the new ad campaign, which was launched in collaboration with the Environment Agency of Iceland, presents Icelandic tap water as a luxury product that can be enjoyed for free all over the country. Icelandic tap water is, per the Environment Agency, some of the cleanest and best tasting water in the world.