Icelandic Fish Beer a Hit at Seafood Expo Global

A beer made with Icelandic capelin roe, or masago, was a hit at the Seafood Expo Global conference that took place in Barcelona, Spain April 25-27, mbl.is reports. Produced by Icelandic Asia, the beer is brewed with masago and shiso, a Japanese herb.

The beer was first introduced at the conference last year, but the shiso in this year’s batch is a new addition. “It was a hit last year and we decided to make a new version of it for this expo and it’s been a hit too,” stated Agnes Guðmundsdóttir, Icelandic Asia’s director of sales. The beer’s logo was designed by AI and the cans featured a QR code that drinkers could scan to win prizes and merchandise from Japan. Last year’s Masago Beer is pictured in the post below.

Masago is a popular ingredient in Asian cuisine, including sushi. The Masago Beer was specially brewed for the event and is not for sale elsewhere. Readers craving an Icelandic drink with a fishy ingredient can try Collab, a caffeinated soda with fish collagen that has become popular in Iceland in recent years.