Tesla Best-Selling Private Car in Iceland Last Year

Tesla electric cars were the best-selling passenger vehicle for individual consumers in 2022, RÚV reports. This is part of a larger pattern: more than half of new cars sold to individuals in 2022 were electric cars. Tesla did not, however, sell the most cars overall in Iceland. That distinction belongs to Toyota, although cars sold to rental companies accounted for 73% of its sales last year.

Changing patterns and incentives related to energy consumption have significantly shifted the automobile market in Iceland. According to María Jóna Magnúsdóttir, executive director of the Automotive Industry Association, last year was the seventh highest year for automobile sales in the country since 1972.

“It’s gone pretty well, in spite of great disasters around the world; car sales here have been good,” she remarked. “We’re naturally seeing a huge spike in the sale of electric cars, especially to individuals. They’re choosing electric cars just over 50% of the time.”

Toyota sold the most cars overall, Tesla the most cars for personal use

Just under 16,700 cars were newly registered in Iceland last year. Of these, 7,600 were rental cars.

Toyota is the foremost seller of cars that will be used on the rental market in Iceland. A total of 2,754 Toyota passenger cars were sold last year, the majority of which—or 1,440 cars—were intended as rentals. The remaining 739 Toyotas were sold to individuals.

The manufacturer that sold the second highest number of new cars in Iceland last year was Kia, with 1,800 cars sold. Hyundai was next, with just over 1,400 cars sold. Tesla came in fourth overall, with 1,300 cars sold.

However, if only car sales to individuals are considered, then the rankings shift in Tesla’s favor. Tesla sold 872 cars to individuals last year, followed by Toyota with 739, Kia with 717, and Hyundai with 502 cars sold for personal use. Tesla only sells electric cars, but it is not the only manufacturer that does. Toyota, however, has fewer electric options than its fellow brands.

Overall, nearly 5,600 electric cars were sold in Iceland last year. More diesel cars were sold in 2022 than in 2021 and 2020.

At-home charging only ISK 3 / km

Electric cars are commonly considered to be much cheaper to run and maintain in Iceland, not least because electricity is so much less expensive than petrol.

It’s been estimated that a five-person electric car costs roughly ISK 3/km [$0.021; €0.020/km] if it is charged at home. The price of domestic electricity in Iceland, including distribution charges, is estimated to cost roughly ISK 17 [$0.12; €0.11] per kilowatt-hour. It is more expensive to pay for electricity at fast charging stations and at so-called supercharger stations, though the charging process is, of course, much faster.

Icelanders Feel ‘Flight Shame’ Over Increased Air Travel Emissions

Eighty-three percent of Icelanders traveled abroad last year—the highest percentage of citizens to do so since 2009. This data was published in a report by the Icelandic Tourist Board, which also found that on average, Icelanders took 2.8 trips out of the country in 2018. Although climate change issues have become increasingly prominent in the public consciousness, Kjarninn reports that that Icelanders are generally unwilling to reduce the number of flights they take. As such, a new Icelandic word has been coined to describe Icelandic travelers’ guilty conscience over the negative effects that increased air travel has on the climate: flugskömm, or ‘flight shame.’

The Icelandic Tourist Board has conducted its survey on Icelanders’ travel habits since 2009. The survey asks respondents to comment on their travels during the previous year as well as what their travel plans are for the coming one. The percentage of Icelanders who travel abroad has steadily and dramatically increased. In 2017, 78% of Icelanders had traveled abroad; in 2009, only 44% had. As of last year, then, this percentage has nearly doubled.

The actual number of trips that Icelanders take abroad has also gone up significantly. While the average number was 2.8 trips in 2018, 12% of respondents said they’d taken five or more international trips in 2018, 20.7% said they went on three trips, and 44.9% said they went on three or more trips.

Looking ahead, Icelanders don’t seem to have any intention of decreasing their trips abroad, either: 52.6% of respondents said they were planning a city break abroad in 2019, 43.5% were planning a holiday in a “sunny country,” and 34.7% said they’d be visiting friends or relatives who live abroad.

Iceland’s emissions have been on the increase in recent years. Last year, the country’s greenhouse gas emissions were equivalent to 4,755 kilotons of carbon dioxide (excluding the LULUCF emissions from 2017). This is a 2.5% increase in emissions from 2016 and a 32.1% increase since 1990. Increased tourism has played a large part in this increase—the tourism industry has more than tripled in size since 2012. It’s five times larger than it was in 1995.

Air travel is, obviously, a big part of Icelandic tourism and the country’s increased greenhouse emissions are mostly attributed to the aviation sector. Per data published by the Environment Agency of Iceland, emissions from flights to and from Iceland increased by 13.2% between 2016 and 2017. Emissions in 2017 amounted to 813,745 tons of carbon dioxide, although this can’t be considered a final total because it only accounts for flights taken within the EEA. As such, emissions from flights to and from the Americas, the EU, and other parts of the world are not accounted for by that data.

Multiple surveys have shown that Icelanders are fairly unwilling to change their travel habits in order to lessen their environmental impact, even as they are open to changing other environmentally unfriendly habits. A Gallup poll taken in January showed that in the previous twelve months, more than half of Icelanders had changed their daily grocery shopping habits to lessen their environmental impact. In addition, just under two out of three Icelanders noted that they had made behavioural changes because of the environment. Meanwhile, 40.8% of Icelanders said they had not changed their travel habits to reduce their environmental impact in the last 12 months. About 20% said that they’d changed their travel habits somewhat and only 5.2% said they’d changed them significantly. It appears, therefore, that Icelanders are more willing to change their consumption habits based on environmental concerns than they are willing to change their travel habits.

Majority of Icelanders Have Changed Behaviour Due to Climate Change

Kaffi Vínyl.

In a recent survey, 62.6% of Icelander reported having changed their behaviour in recent years to lessen their impact on the environment and climate, RÚV reports. The survey shows 51.6% of Icelanders have made changes to their daily shopping habits specifically in order to reduce their environmental impact. Fewer Icelanders, around one quarter, have changed their travel habits for the same reason.

The survey was conducted by Gallup on the occasion of an environmental conference the organisation is holding in Harpa this Friday. The survey asked respondents whether they had changed their behaviour in the past 12 months to lessen their impact on the environment and climate change, changed their habits in daily shopping in some way in order to reduce environmental impact and changed travel habits in some way in order to reduce their environmental impact.