For the past few decades, Icelanders put a lot of energy and pride into building up top-notch training facilities and quality youth programs for sports of all kinds. Icelanders have excelled in sports such as gymnastics, handball, and golf but the crowning glory of Iceland’s sporting industry are the national football teams. Excelling in the world’s favourite sport, and certainly, the most-watched sport in Iceland has unlocked new levels of national pride in this small group of 350 000 souls.
As the men’s football team travelled to Russia to compete with the best of the best, the whole nation held its breath. Airline tickets to Russia sold like hotcakes, as did the official team shirts. Buses, offices, homes, and faces were decorated with the Icelandic flag, and the national broadcasting company scored record ratings on game days. Every football enthusiast was in an emotional uproar as the game against Argentina, led by Messi, ended in a draw, but even when the team wasn’t winning, the boys had the love and attention of supporters from Russia to Akureyri, and even a small gas station in Blönduós.