The Football Association of Iceland has revealed the new national team crest in a video directed by National Men’s Team goalkeeper Hannes Halldórsson. Designed by advertising agency Brandenburg, the crest is a composite of four vættir, or supernatural beings – a bull, eagle, dragon, and giant – described in the video as “protectors” that “from the dawn of time […] have watched over the land […] and repel every invasion.”
Featuring drone footage of Icelandic glaciers and volcanic eruptions and narration by Icelandic actress Hera Hilmar, the video revealing the crest is not short on drama. That seemed to appeal to many fans of Icelandic football around the world. “Love the mythology, love the voice-over. Bravo all around!” commented one Twitter user. “Everything, and I mean everything, is perfect in this video,” stated another.
The praise for the video was not unanimous, however, with some criticising its imagery as divisive and even fascist. “Yuck to this type of image of Iceland that emphasises isolation, exclusion, and uses aesthetics that refer to the fascist tradition,” one critic tweeted in Icelandic.
Icelandic artist and art professor Guðmundur Oddur Magnússon, known as Goddur, did not have high praise for the video, stating it was “not a testimony of virtues, it’s just chauvinism, jingoism […] This is the peak of stupidity, to release something like this.” Regarding the crest itself, he commented: “I have nothing against the crest and it can stand as an ornamental crest, but I find it a little peculiar that it makes no reference to football.”