Many families consider the trip to buy a Christmas tree an unmissable holiday tradition. However, RÚV reports that one Search and Rescue team in Iceland has adapted their tree sales to this year’s pandemic and distancing regulations by setting up an online Christmas tree store with home delivery. The Air Ground Rescue Team of Reykjavík (FBSR) says online sales are going well and overall sales are up 250% compared to last year.
“People want contactless interactions, they want to get a Christmas tree without having to go out among people,” says Hjalti Björnsson, a volunteer at FBSR. He says the team started an online store in response to this demand and it’s working like a charm. “There’s a huge increase in sales here, we have 250% higher sales compared to the same time last year.”
In FBSR’s online store, customers can select the species and height of their tree, and either pick it up or have it delivered. Hjalti says that if a customer is not happy with the specific tree delivered, the team is happy to exchange it.