COVID-19 Restrictions in Reykjavík: Less Traffic and More Online Shopping Skip to content

COVID-19 Restrictions in Reykjavík: Less Traffic and More Online Shopping

There was 21% less traffic in Reykjavík last week compared to the same week in 2019, according to figures from the Road and Coastal Administration. Tightened COVID-19 restrictions are likely the reason. The statistics reflect a similar drop that occurred in March 2020, when restrictions during the first local wave of the pandemic were tightest. Online grocery retailers have seen a surge in customers in the past two weeks, also comparable to the increase seen last March.

COVID-19 Restrictions were tightened across Iceland on Monday last week following a rise in domestic case numbers. Further restrictions were imposed on the Reykjavík capital area two days later, where the vast majority of Iceland’s active cases are concentrated. The measures are similar to those imposed in March, including a 20-person cap on gatherings and the closure of gyms, bars, and swimming pools. The decrease in traffic last March also measured 21% as compared to March of 2019. A week-to-week comparison of traffic between 2020 and 2019 shows a decrease in most weeks throughout this year.

RÚV also reports an increase in online grocery shopping, reflecting similar trends in March of this year. “We are experiencing a huge rise in demand [in online shopping and delivery] in light of this new epidemic,” Ásta Sigríður Fjeldsted, CEO of grocery chain Krónan, stated. “It has just been increasing in the past few months and there’s been a real explosion in the last two weeks.” Online grocery retailer Heimkaup’s CEO says the company has experienced a 400% increase in demand and has had to hire new staff.

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