Young Designer to Revive Men’s Fashion Shows Skip to content

Young Designer to Revive Men’s Fashion Shows

Gudmundur Jörundsson, a 22-year-old Icelandic clothing designer, premiered his new men’s clothing line “Kormákur & Skjöldur” at the LungA art festival in Seydisfjördur, east Iceland, yesterday. He wants to revive men’s fashion shows in Iceland.

Laugavegur, Reykjavík‘s main shopping street where the Kormákur & Skjöldur clothing store is located. Copyright: Icelandic Photo Agency.

Jörundsson’s clothing line is named after the men’s clothing store where he has worked for four years. The clothes are mostly three-piece suits and knee-length trousers made from tweed and intended for fancy occasions, Morgunbladid reports.

“There are around 13 designers who show their designs at the show,” Jörundsson said of the fashion show at LungA. “There are a few girls who have just graduated from the Arts Academy. I just finished the second year and there are others here from my class and some who are in their first year. We are all between 20 and 30 but I’m the only guy.”

The clothing line “Kormákur & Skjöldur” is the only line he has designed outside the school. “I have designed two clothing lines at school but this is the first which will enter the store and be sold.”

Jörundsson is planning to show his clothing line in Reykjavík in autumn. “There were men’s clothing shows in Iceland ten to 12 years ago. My idea is to revive these shows with my own design.” His clothing line will hit the store in the fall.

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