Iceland regularly has some of the highest rates of STI transmission in Europe and in response, the Directorate of Health has gotten creative with its newest public health campaign. Vísir reports that a new smartphone game, Smokkaleikurinn (‘The Condom Game’), is intended to increase Icelanders’ awareness about the dangers of sexually transmitted infections (STIs) and improve their safe sex practices.
“Education has gone down and infections have gone up from year to year,” remarked Björn Thorvaldsson, CEO of Gamatic, which produced the game. “So we’re working to counteract this.”
The point of the game is to use condoms (branded with logos for Durex and the Icelandic pharmacy chain Apótekarinn) to catch sperm and viruses. In between sheathings, not-so-fun facts about STIs pop on the screen, as do encouragements for the player to use condoms.
Björn says the game even includes a cameo by “a very well-known Icelander” who will “swim onto screen” to talk about the importance of condom use in a fun way. Although Björn did not name the famous guest star, teasers showing a sperm with a high fade haircut and decked out in a sparkly red jacket point to the Icelander in question being none other than gay icon and beloved pop sensation Páll Óskar, who readers may remember from his headlining stints at Reykjavík Pride, among many others. This wouldn’t be the first time Páll has lent his gravitas to a campaign to promote safer sex practices. In 2013, Páll directed and narrated the short film “Fáðu já!” (‘Get a Yes!’) which spoke about the importance of affirmative consent in all sexual encounters. (Watch the video here, with English subtitles.)
“Simply put, it’s not smart to not use contraception because it’s no joke to get, as an example, chlamydia, which can make women, in some cases, infertile,” concludes Björn. “Or syphilis, if it’s allowed to progress without treatment, can have really serious consequences.”
Smokkaleikurinn will launch next week and will be available in the Apple app store for iPhones and GooglePlay for Android. At time of writing, it is unclear if the game will be available outside of Iceland.