Minister of Agriculture Einar K. Gudfinnsson formally launched a new Icelandic website on Friday, kindur.is, which is a webstore where users can purchase sheep and sheep products. The website is the first of its kind in the world.
“Now people have the perfect opportunity to reconnect with the countryside,” the website’s owner Hlédís Sveinsdóttir told 24 Stundir.
Sveinsdóttir said her project has been well received. “Many sheep farmers have contacted me and wish to participate so I’m satisfied with the way it is going.”
Users can either foster a sheep on a farm, name it and use its wool for a low price, or purchase a ewe, name it, visit it on its farm and choose a ram for it to mate with. The owner of the ewe will then receive meat products from the ewe’s lambs, wrapped and ready-to-eat.
Customers of kindur.is will also be sent Christmas cards with pictures of their sheep.
According to DV, Minister Gudfinnsson was the webstore’s first customer. He bought the ewe Gríma from the farm Foss.
The project is operated by Sveinsdóttir’s company Eigid fé ehf. in cooperation with the farms Foss and Gaul on Snaefellsnes peninsula, west Iceland. Both farms have stopped formal sheep farming but want to continue breeding sheep in small quantities.