Woolen Sweater Replaced by iPad This Christmas Skip to content

Woolen Sweater Replaced by iPad This Christmas

The hottest Christmas gift this year is an iPad, according to the annual report of the Center for Retail Studies as revealed this week. A special jury nominates a product for that purpose each year.


iPads. Source: apple.com.

Soft parcels are apparently out; in 2010 the Icelandic woolen lopapeysa sweater was the hottest Christmas present, while in 2009, a positive experience, such as in the form of a gift certificate, was most likely to land under the tree, visir.is reports.

As the least expensive version of the iPad costs ISK 84,990 (USD 713, EUR 530), questions are posed as to whether the economic crisis is over in Iceland.

Visir.is pointed out that in the report there is only a picture of Apple’s iPad whereas tablet computers from other manufacturers are available for prices from ISK 19,900 (USD 167, EUR 124).

It was also pointed out that a member of the jury is the partner of the owner and managing director of Epli.is, which is the commercial agent for Apple in Iceland.

Director of the Center for Retail Studies Emil B. Karlsson said he had not known of the jury member’s background.

He added that all of the members are known to have taste, a sense of fashion and are consumption pioneers. Many ideas had been mentioned as the 2011 Christmas present but in the end, the iPad stood up as winner.

Click here to read more about the most popular Christmas present last year.


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