According to a new survey by the Icelandic Confederation of Labour there is up to a 54% difference in groceries bought in a typical grocery cart depending on where they are purchased.
The survey compared 19 common groceries bought by households including milk, meat, bread, fruit and vegetables. The least expensive grocery cart was in Bónus where the total cost amounted to ISK3,300 the most expensive groceries were in 10-11 (ISK 5,000), both stores are Baugur owned.
News station NFS reports that in many cases there was not a limited price difference between stores. For example there was a ISK 4 difference on 13 products in Bónus and Krónan. There was also a ISK 4 difference on 12 products in Bónus and Kaskó. Eleven stores in the Greater Reykjavík Area were surveyed.