The Westman Islands is in the process of erecting new tourist information signs with text in four languages: Icelandic, English, German—and the latest addition—Chinese.
Photos courtesy of Viktor Rittmüller.
Westman Islands culture and marketing manager, Kristín Jóhannsdóttir, told icelandreview.com that as far as she knows, they are the first signs in Chinese to be put up in Iceland.
Kristín says the idea came from artist Sigmund Jóhannsson, who passed away last year. “He was adamant that the Chinese market was the future,” Kristín said, adding that artist Jón Óskar designed the signs.
According to the Icelandic Tourist Board, there was a 60 percent increase in Chinese tourists to Iceland from 2011-2012.
As reported earlier today, new statistics show that Chinese tourists to Iceland spend on average ISK 10,000 (USD 82, EUR 63) more than other visitors, or ISK 24,147 (USD 200, EUR 152) per day.
Zoë Robert/Iceland Review.