Icelandic journalist, podcaster, and athlete Edda Falak has spoken out against recent racist and misogynistic depictions of her at a holiday celebration in the Westman islands.
The parade in question was organized by the Westman islands municipal council alongside local sports club ÍBV for Þrettándinn, or 12th Night of Christmas. Postponed in recent years by COVID-19 restrictions, the parade traditionally includes playful troll figures, the holiday bearing many associations with folklore and magic.
One troll, however, bore Edda’s misspelled name: Edda Flak.
Þetta eru stórhættuleg skilaboð. Það þarf að draga alla sem komu að skipulagi þessa viðburðar til ábyrgðar, svara fyrir hvernig þau ætla að bæta fyrir þetta og laga þessa viðbjóðslegu ofbeldismenningu sem þrífst þarna. Þetta er ekki húmor, þetta er ofbeldi og rasismi. pic.twitter.com/YTgfmsMFbM— Edda Falak (@eddafalak) January 8, 2023
In the above Twitter post, Edda Falak stated: “This is a very dangerous message. Everyone involved in organizing this event needs to be held accountable and answer for what they plan on doing to fix this disgusting culture of violence that thrives there. This is not humour, this is violence and racism.”
Edda Falak was born to a Lebanese father and Icelandic mother. She has been a key figure in Iceland’s MeToo movement, hosting a podcast where she talks with victims of sexual assault.
Edda made headlines when her story of sexual assault involved a nationally recognized musician. At first unnamed, it later came out that the musician in question was allegedly Ingó, when he sent her a cease and desist order, claiming her statements referred to him. Ingó, a pop singer, is particularly beloved in the Westman islands, where his appearance at the annual music festival there after the allegations caused controversy.
Haraldur Pálsson, manager of sports association ÍBV, made a public statement in which he stated that he was not aware of the effigy in question beforehand. Videos of backstage preparations for the parade, however, clearly show the presence of the offensive effigy in plain sight. When asked if he planned to contact Edda to offer an apology, he stated that he had thought about it, but had not found her number.
The Westman islands’ Twelfth Night Parade traditionally lampoons community figures, but the line between good-natured communal ribbing and bullying and worse is not always clear. Also “satirized” this year was former ÍBV football player Heimir Hallgrímsson, who also coached a Qatari football team for some 2.5 years. In this year’s parade, his likeness appeared in an Arab costume.
Íris Róbertsdóttir, mayor of the Westman islands, has also weighed in on the case. In an interview with Vísir, the mayor said: “I think it is inappropriate to drag the holiday into this in this way, and I have conveyed these comments to the chairman of the ÍBV. I think that the association should not be dragged into such things […] Things that were okay ten years ago are not okay today and we all just have to go along with our changing society. This was just very inappropriate.”
As of yesterday, January 8, Edda Falak has stated on social media that no one has offered her an apology for the incident.