Video: Iceland’s Sportacus and US First Lady in Ad Skip to content

Video: Iceland’s Sportacus and US First Lady in Ad

Icelandic athlete and entrepreneur Magnús Scheving, the creator of children’s television series LazyTown and the actor who portrays the series’ main character Sportacus, and US First Lady Michelle Obama, star in a new commercial.

According to, the commercial, which premiered on US television last weekend, is part of Obama’s ‘Let’s Move!’ campaign, promoting exercise and healthy food, which is also what LazyTown is about.

In the commercial there are scenes of people enjoying exercising and then Obama and Sportacus are seen sitting in a circle with a group of children, playing about and discussing the benefits of healthy living.

Click here to read more about LazyTown.


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