Universal Interested in Icelandic Action Movie Skip to content

Universal Interested in Icelandic Action Movie

Foreign distributors have shown considerable interest for the new Icelandic action movie Messenger (original title: Bodberi), directed by Hjálmar Einarsson, among them Universal in Europe.

“We were a little surprised because we’re first and foremost focusing on getting the movie to Icelandic cinemas,” Hákon Einarsson, the movie’s producer, told Fréttabladid.

Úlfar Helgason at Sambíó, who is responsible for the movie’s distribution in Iceland, confirmed Universal’s interest. “I got an email from them the same day that I saw the trailer of the movie for the first time. They had seen it too, were evidently curious about it and wanted to know more about the movie,” he said, stressing that matters are still at a level of informal discussion.

“It all started when we put English subtitles on the movie’s trailer on the internet. Hjálmar, Bodberi’s director, has lived in the Czech Republic and added the subtitles for his friends and acquaintances there,” Einarsson said.

Then they started receiving inquiries from abroad and are now in discussions with at least three foreign distributors. When asked what had caught their attention, Einarsson said he heard that the movie is considered original and that it has something new for the market.

“These people know what works for them and are always on the lookout. They have a nose for what’s working in this business right now. In my opinion, the movie is a killer-mixture: politics, religion and the Bible,” Einarsson commented, adding that the overall look is considered new and fresh.

“We are thrilled about this attention we’re getting without having worked on it ourselves, although we were always aiming for overseas distribution. We were just going to focus on Iceland first,” Einarsson concluded.

Click here to watch the trailer from Messenger.

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