Úlfur Úlfur "Breaks Free" with Nod to Queen in Viral Music Video Skip to content

Úlfur Úlfur “Breaks Free” with Nod to Queen in Viral Music Video

By Ragnar Tómas

A still from Úlfur Úlfur's video Myndi falla
Photo: Magnús Leifsson / Úlfur Úlfur.

The rap duo Úlfur Úlfur released a video to their song Myndi Falla this morning. The video, directed by long-time collaborator Magnús Leifsson, features a recreation of a scene from Queen’s famous I Want to Break Free.

Seventh video in collaboration with Magnús Leifsson

The Icelandic rap duo Úlfur Úlfur released a video to their song Myndi Falla, from their newly released fourth album Hamfarapopp, this morning. The video was directed by Magnús Leifsson, a long-time collaborator of the duo. IR spoke to Magnús Leifsson today, who noted that the process of shooting the video differed slightly from previous collaborations.

“This is the seventh video that I’ve made with Úlfur Úlfur. Our first video, Tarantúlur, was released ten years ago. A lot has changed since that first project; both of the guys have gotten married and had two kids each, so the filming process for Myndi Falla was somewhat different from our first videos. You could say that the video, and the song, echo the current family life of the duo – although there is plenty of humour. We also managed to include various elements that we’ve long wanted to incorporate into our videos,” Magnús observed.

In the video, rappers Arnar Freyr Frostason and Helgi Sæmundur Guðmundsson take on the roles of members of the Icelandic comedy troupe Spaugstofan, recreate a famous scene from a Queen music video, and pose with dogs on an escalator, while also striking a pose with their kids at Hótel Holt in Reykjavík. The video has been shared widely on social media and has garnered nearly 5,000 views since its release this morning.

Úlfur Úlfur is currently promoting their album Hamfarapopp, which was released in October. They will be hosting a release concert on April 5 at the Gamla Bíó concert venue in Reykjavík.

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