UK Health Minister meets Sportacus Skip to content

UK Health Minister meets Sportacus

Caroline Flint, UK’s Minister of Health, met Magnús Scheving this week, who is the creator of the Icelandic children’s television program LazyTown and plays the program’s hero Sportacus.

Flint requested Scheving’s assistance in planning a campaign aimed at encouraging children in the UK to adopt a healthier lifestyle, as Morgunbladid reports.

According to Morgunbladid, the goal is for LazyTown to become a symbol for the campaign, after UK’s authorities discovered how effective the show was in getting children to eat vegetables.

Scheving is currently assisting the BBC with launching a radio station for children and the Discovery Channel plans to include him in a program titled “World’s Most Successful People.”

Click here to read more about LazyTown.

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