The North Iceland Marketing Office is hosting a conference on the image of North Iceland in the Hof culture center in Akureyri on Monday. The key speaker is British travel journalist Simon Calder of the LBC Travel Show. He is currently touring the region and will report on his experiences on Sunday.
The Hof culture center in Akureyri. Photo by Páll Stefánsson.
The purpose of the conference, which will be held in Icelandic and English, is to discuss and define North Iceland’s image and call for new ideas on how to market the region. The possibility of international flights to the region outside the peak season will also be discussed and its impact on the local economy, tourism and society.
The conference begins at 9 am on Monday, February 28, with an address by Minister of Finance Steingrímur J. Sigfússon. His speech will be followed by that of Calder and other speakers from the UK, Finland and Iceland. The program ends at 4:30 pm.
The participation fee for the conference is ISK 3,000 (USD 26, EUR 19); breakfast, lunch and afternoon coffee is included. University students pay half price. All are welcome. Email María Axfjörd if you’d like to register or learn more about the program: [email protected].
Formed in 1973, LBC is London’s oldest commercial radio station. It has more than one million listeners from all around the world. Londoners can listen to LBC on 97.3 FM. Others can listen to it digitally, online, on Sky 0112 and Virgin Media 973. For more information, see www.lbc.co.uk.
The LBC Travel Show with Simon Calder is the UK’s leading radio travel program. The two-hour radio show is broadcast every Sunday in the UK. Each show features a ‘Destination of the Week’ and travel news. When Calder is broadcasting from abroad, his location is the ‘Destination of the Week’.