Travel Agents in Iceland Satisfied with Summer Skip to content

Travel Agents in Iceland Satisfied with Summer

It appears as if this tourist season in Iceland will be successful in spite of the setback with the volcanic eruption in Eyjafjallajökull in the spring. The eruption might even have a positive long-term effect on tourism, said CEO of Icelandair Birkir Hólm Gudnason.

Tourists observing the eruption in Eyjafjallajökull. Photo by Bjarni Brynjólfsson.

Laufey Helgadóttir, who operates farmhouse accommodation with her family at Smyrlabjargir in Sudursveit, southeast Iceland, is content.

“The summer looks as though it will be successful, even better than last year, although the final outcome isn’t clear yet,” she told Morgunbladid.

Most of the visitors who stay at Smyrlabjargir are German. “They have stuck to their travel plans but I hear that a number of Italians have canceled their bookings,” Helgadóttir said.

She said it is difficult to estimate how much effect the marketing initiative launched by the government and the tourist industry has had on repairing the damage caused by the eruption.

“There are such different market groups. Some people come to visit the city and others head out to the country and want to wander. But we won’t complain after this tourist summer,” Helgadóttir concluded.

Click here to read more about the eruption in Eyjafjallajökull and here to read about the marketing initiative aimed at counteracting the bad press caused by the eruption.

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