Tourism Pioneers in East Iceland Wage War on Crisis Skip to content

Tourism Pioneers in East Iceland Wage War on Crisis

Family tourist company Álfheimar in the small community of Borgarfjördur eystri (pop. 150) in east Iceland is undertaking extensive operations, hoping to attract a higher number of tourists next summer. They are determined not to let the crisis crush their plans.

Last year the Álfheimar family constructed a guesthouse with ten bedrooms and now they are working hard on completing a 320-square-meter additional building, for which they received a loan in 2007, RÚV reports.

The new building will have eight bedrooms and a dining room. The goal is to complete the construction by the end of May and start receiving visitors at the beginning of June.

To attract an increased number of visitors to Borgarfjördur eystri, the local tourist industry needs to think outside the box, said managing director of Álfheimar Arngrímur Vidar Ásgrímsson.

“We are not located on Highway No. 1 so it isn’t enough for us simply to place a sign by the road, we are located about a one-hour’s drive from Egilsstadir,” Ásgrímsson said.

His plan is to offer more extensive service packages to travelers and thus encourage them to stay longer, including guided tours by locals and introducing the life in a small Icelandic village to visitors, which primarily lives off what the land and sea has to offer.

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