Tourism in Iceland at Crossroads Skip to content

Tourism in Iceland at Crossroads

The Icelandic travel industry may deliver ISK 400 billion (USD 3.3 billion, EUR 2.5 billion) to the community, directly and indirectly, in a decade with the number of annual visits jumping to 1.2-1.5 million, according to a report by Boston Consulting Group (BCG), presented at a conference on the future of tourism in Iceland at Harpa concert and conference center in Reykjavík on Tuesday.

tourists-snaefellsjokull_ipaPhoto copyright Icelandic Photo Agency.

In order for the industry to prove successful, the administration must be simplified, BCG concluded, and Minister of Industry and Trade Ragnheiður Elín Árnadóttir announced that a bill on the matter is pending, Fréttablaðið reports.

“We will take the time until the New Year to lay out our ideas and then we will present a bill,” Ragnheiður stated, adding it is important to start making decisions on the future of tourism in Iceland, echoing BCG managing director Pedro Esquivivas’ words that Iceland is at a crossroads.

Esquivivas stated in his address that so far, marketing had only concerned increasing the number of tourists.

He stressed his opinion that in the coming months and years, Icelandic tourism agents should rather focus on quality over quantity, attracting higher budget travelers.

Esquivivas warned against greed and called for an overall development of the industry’s infrastructure, recommending a 30-day nature pass valid for all main destinations for tourists to fund the development.


26.08.2013 | Tourism Generates ISK 27 Billion in Tax Revenue for Iceland

13.08.2013 | Tourists in Iceland Spent ISK 9.8 Billion in June


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