Three Hundred Percent Mark Up on Candy in Iceland Skip to content

Three Hundred Percent Mark Up on Candy in Iceland

The markup on candy in Icelandic stores is around 300 percent, excluding Saturdays, according to Viðskiptablaðið. The paper looked at the price of candy at four stores, three of which offered a 50 percent discount on Saturdays.

groceries_esaPhoto by Eygló Svala Arnarsdóttir.

According to data from the Directorate of Health, around 6,000 tons of candy are sold in Iceland each year. This amounts to approximately 19 kilograms per person per year, reports.

Supermarkets Bónus and Hagkaup had the least and most expensive candy, respectively, at ISK 2,499 (USD 20, EUR 15.60) and ISK 757 (USD 6, EUR 4.70).

Director of Hagkaup Gunnar Ingi Sigurðsson said around 80 percent of candy sales take place on Saturdays, thus at half price.


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