Third Reykjavík Fashion Festival Starts Today Skip to content

Third Reykjavík Fashion Festival Starts Today

By Iceland Review

The third annual Reykjavík Fashion Festival RFF starts today March 29. Eleven Icelandic designers will show their AW12 (Autumn/Winter 2012) collection from Thursday March 29 to Sunday April 1.


The main events of RFF will take place in the concert and conference center Harpa. Photo by Geir Ólafsson.

The program starts with a fashion show from 2nd year students at the Iceland Academy of the Arts, followed by a fashion night out in downtown Reykjavík.

Day two will start at 4 pm with opening cocktails followed by runway shows from Mundi, Kalda, Hildur Yeoman, Kron by KronKron, Ýr and Kormákur and Skjöldur.

To celebrate the events of the day, Party Night 1 will be held at Kaffibarinn on Bergstaðastræti in downtown Reykjavík with performances by Futuregrapher, Þórunn Antonía and Alfons X.

On day three, the Interactive Audience Panel will be held at Hotel Reykjavík Natura. In the evening’s Show Night II designers Ella, Milla Snorrason, Birna, Ziska and Rey will showcase their work.

The runway shows are followed by two parties. Party I is held at Faktorý on Smiðjustígur 1 downtown Reykjavík, and Party II, the RFF Live Party at Kaffibarinn.

The festival relies on a large number of people to organize the event, and excluding the designers themselves, many an artist helps with the vast organization behind the curtain.

One of the artists whose valuable work helps to create the unique atmosphere of RFF is Gulla Jónsdóttir.

Gulla is an award-winning architect whose reputation precedes her. She has designed hotels, restaurant, nightclubs and spas all over the world.

Gulla is responsible for the stage design, a design that can only be described as a sculpture of gigantic rafts made out of Icelandic wool from Ístex.

She is visiting Iceland from her home in Los Angeles to participate in RFF, reports.

The stage design is created in cooperation with Sæbjörg Guðjónsdóttir, an interior designer.

Sirrý Sæmundsdóttir, industrial designer leads a team of eight who have worked day after day producing the final picture out of the estimated two kilometers of wool needed.

RFF is being held for the third time and albeit small in comparison to international fashion weeks, its reputation is growing each year.

Click here to read more about the festival.


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