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The Typical Tourist

The Icelandic Tourist Board has determined the typical tourist visiting Iceland last summer. It is a childless American couple, spending ten days in the republic and ISK 370,000 / USD 3,000 / EUR 2,400.

geysir-area_psGeysir. Photo by Páll Stefánsson.

The couple uses the internet for booking and information, goes swimming at the Blue Lagoon, goes horse back riding and whale watching and drive to Geysir and the waterfall Gullfoss in their rental car.

They are above average both in education and annual income. Hospitality, The Blue Lagoon and Reykjavík the capital are what stands out after in the trip. And they will come back.


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