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The Paper

A former employee of Nordurljos, the media company that owns Frettabladid newspaper, launched a new newspaper today. The new daily, “Bladid” (The Paper), is distributed free through the mail.

The editorial plan is to keep the stories short, and focus on news, as well as lifestyle stories as they relate to Icelanders. “Our emphasis is on traditional news,” said the editor Karl Gardarsson. “We will focus on news, but will have stories that appeal to a varied audience.”

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