The Icelandic Horse on FarmVille Skip to content

The Icelandic Horse on FarmVille

People who play FarmVille, which is a highly popular Facebook game, were, for the first time, able to buy Icelandic horses to have on their virtual farms at the end of January. The horses can be used for breeding and shared with other players.


Icelandic horses. Copyright: Icelandic Photo Agency.

Approximately six million people around the world play FarmVille regularly, which is around ten percent of Facebook users. “This is of course excellent promotion,” commented Hulda Gústafsdóttir, co-owner of horse export company Hestvit, to Fréttabladid.

She hadn’t heard of the Icelandic horse’s inclusion in FarmVille until the newspaper informed her. “Naturally it matters in what context the horse is included in the game. If it is shown in a positive light then it could prove a fabulous advertisement.”

The popularity of Icelandic animals is growing overseas. The Icelandic sheepdog was presented at one of the largest dog fairs in America at the end of last year and a number of farms breed Icelandic sheep, dogs and even hens.

Click here to read more about the Icelandic dog in the US.

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