A soil re-vegetation experiment using old telephone books has been launched by Flugvallarvegur near the recreational area of Öskjuhlíd in Reykjavík—a cooperation between the companies Já, which publishes the phone book, Flögur and Sáning.
Flögur produces bedding for animals from recycled paper to replace conventional wood shavings and Sáning is responsible for re-vegetation in different areas.
Under the experiment hayseed is mixed with fertilizer and shredded pages from the phone books. Then water is added to the mix in a special seeding machine, which sews the mixture onto the ground, Fréttabladid reports.
People who would like to participate in the experiment are encouraged to take their old phone books to specified containers at Skeljungur and Olís gas stations in the capital region and at the facilities of telephone company Síminn at Ármúli.
In the countryside all Pósturinn post offices accept old phone books.