Sushi Spurs Increased Fish Consumption in Iceland Skip to content

Sushi Spurs Increased Fish Consumption in Iceland

Icelanders eat fish as a main course two times per week on average, according to a survey conducted by Matís on consumption habits and attitude towards seafood among 18 to 80-year-olds. Sushi has become popular in the youngest age group.


Sushi. Photo by Páll Kjartansson.

The survey concluded that 18 to 26-year-olds eat considerably more fish than they did five years ago, mainly due to fish consumption outside the home, Fréttablaðið reports.

“In this age group there has been an increase in the consumption of fresh fish, sushi, bacalao and chilled prepared meals,” a statement from Matís reads. Matís is an independent research institute which strives towards innovation in the food industry.

The survey also concludes that the consumption of sushi has increased by more than four times since 2006, by far the most among the youngest age group.

Haddock is the most popular fish in Iceland and it is consumed once a week on average; cod follows. Icelanders take fish liver oil four times a week on average and 50 percent of the nation consumes fish liver oil on a daily basis.

According to the survey, most people consider fish to be healthy.

Click here to read a story from 2007 about how fish consumption in Iceland had decreased by 30 percent in the ten years prior.


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