IKEA Iceland began a charity sale of stuffed animals yesterday, giving ISK 100 (EUR 1, USD 1) for every animal sold until Christmas, to the children’s charity Barnaheill.
Manager of Barnaheill Petrína Ásgeirsdóttir and CEO of IKEA in Iceland Thórarinn Aevarsson closed the deal at IKEA yesterday. Fréttabladid reports.
Barnaheill, which has about 20,000 members in Iceland, was founded in1989. The charity has, among other things, undertaken preventive campaigns against violence and child abuse.
The organization is part of the international charity Save the Children Alliance, which fights for children’s rights in accordance with the United Nations Children’s Rights Agreement.