Six parliamentarians from the Alliance Party made a proposal in December to strengthen state television and radio RÚV as a response to the development of Icelandic media. By strengthening RÚV they believe that there will be no need for laws on privately owned media.
“Therefore a public radio would be secured a section of the market and private companies could divide up the rest of the market. ” The parliamentarians point out the McKinsey report made for the BBC in 1999 where it says that the state can either set very strict rules, or strengthen public radio to influence the development of broadcast media.
The new media law proposal, which puts regulations on media ownership, is being discussed at Parliament today.