U.S. actor-director Ben Stiller was so taken by the song ‘Dirty Paws’ by Icelandic band Of Monsters and Men that he decided to use it in the trailer for his upcoming film The Secret Life of Walter Mitty, which was partly shot in Iceland.
This gave the 18-month-old song, a track on the band’s debut album My Head Is an Animal, released by Republic Records in the U.S., a boost with sales peaking in August with 34,000 downloads.
That’s an average of 6,700 downloads per week, compared to a weekly average of around 1,000 the months prior.
The trailer’s promotion of the song prompted Los Angeles radio station KROQ to play it 17 times between August 26 and September 1, further contributing to its popularity.
“There’s a great feeling of momentum,” Republic executive VP Charlie Walk told billboard.com. “Come November and December, that’s a big song helping set them up [for their next album] and the soundtrack. [The trailer] is one of the great music videos.”
The Secret Life of Walter Mitty opens in cinemas in the U.S. on December 25. ‘Dirty Paws’ is likely to be the only Icelandic song included in the film and soundtrack. Stiller reportedly “fell in love with” it.