Startup Saves Memories for Loved Ones Skip to content

Startup Saves Memories for Loved Ones

One of ten ideas chosen for development by Startup Reykjavík this year is WhenGone, a web based tool where people leave their last words and advice to their loved ones, to be viewed after passing.

children-people-laugard_pkArchive photo by Páll Kjartansson.

The man behind the project is Sveinn Kristjánsson. Sveinn came up with the idea when he was fighting a brain tumor and afraid that his daughter, born while he was ill, and her older brother, would not have any memories of him if he lost the fight against the illness.

Reflecting on this unbearable situation he started to piece together the idea that later became WhenGone.

Today Sveinn is 28 years old, healthy, and enjoying life.

Startup Reykjavik is a mentorship-driven seed stage investment program. It runs a 10-week program in Reykjavík once each year. WhenGone is one of ten ideas chosen out of 200 for this year’s program.

Selected companies or ideas receive USD 16,000 (ISK 2 million, EUR 12,900) in seed funding from Arion Bank.

Those teams selected to develop their projects receive additional perks like free hosting and services, a place to work, ten weeks of intensive mentorship, and the chance to pitch to angel investors and venture capitalists at the end of the program.


Sign up for our weekly newsletter

Get news from Iceland, photos, and in-depth stories delivered to your inbox every week!

* indicates required

Subscribe to Iceland Review

In-depth stories and high-quality photography showcasing life in Iceland!

Share article


Recommended Posts