Social Media Stars Cause Frenzy in Iceland Skip to content

Social Media Stars Cause Frenzy in Iceland

Thousands of teenagers turned up to Smáralind shopping mall in Kópavogur (a town outside of Reykjavík) yesterday afternoon to see social media stars Jerome Jarre and Nash Grier, causing chaos. Damage to cars and minor injuries were reported.

police_ipaArchive photo copyright Icelandic Photo Agency. The photo is unrelated to the story.

The pair are famous for sharing short videos of themselves and have a combined one million followers on Twitter. Jarre has 1.5 million followers across different platforms, reports. Jarre and Grier advertised the event via one of their clips.

Andri Marinó Karlsson, photographer at news site Vísir, described the experience as a nightmare. Police were called in to assist security staff. The owners of the shopping mall had been taken by complete surprise over the popularity of the event.

Jarre later apologized for the chaos via Twitter: “I want to apologize to everyone that came to Smaralind. Fyrirgefdu 🙁 We never expected that many people. I really hope nobody is hurt!! :(.” Grier posted a similar message.

Click here to see photos of the crowd.


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