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Slow reaction to Red Nose Day

Red Nose Day, a charity event in support of UNICEF, will be held in Iceland for the first time on Friday. UNICEF’s information officer in Iceland says reaction has been slow.

Around 20,000 red noses were put on sale in Iceland, but only a fourth has been sold. The idea is to sport the noses on Friday when Icelandic comedians entertain their countrymen with a standup in support of children in Africa. Bladid reports.

Information officer for UNICEF in Iceland, Hólmfrídur Anna Baldursdóttir, told Bladid that many companies have bought red noses, but that private citizens have not caught on yet. She urged people to pick up a red nose from stores by Friday.

On Friday Icelandic comedians will entertain viewers of Channel 2 with a three-hour-long stand up. In between, scenes from Africa will be broadcast to emphasis the purpose of the event.

Red Nose Day was held for the first time in 1988 by British charity Comic Relief.

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