Skyr Exports Increase, Generate ISK Half a Billion Skip to content

Skyr Exports Increase, Generate ISK Half a Billion

Skyr exports and overseas production has reportedly increased significantly in 2012.

skyr-m-berjum_esaPhoto by ESA.

According to director of sales and marketing at MS Icelandic Dairies Jón Axel Pétursson, exports to Finland have increased by fifty percent in the first seven months of this year, Morgunblaðid reports. One shipping container of skyr has been shipped to the country each week this year.

About 80 percent of skyr exports go to Finland and 20 percent to the States. Sales this year are expected to generate around ISK 400,000,000 (USD 3.2 million, EUR 2.6 million).

Skyr is also produced in Norway in accordance with a special permit and is then sold in Norway, Sweden and Denmark.

A Japanese company has begun discussions on acquiring a permit for production in Japan.

Skyr has also proven popular with a number of celebrity visitors to Iceland in recent weeks.

Actor Russell Crowe recently revealed his addiction for skyr after his time filming Noah in Iceland this summer, tweeting: “I seem to have left Iceland with an addiction to Skyr… can you buy it anywhere else in the world?”

Australian compatriot and media personality Sarah Wilson, who was also recently in the country, wrote about her interest in the product on her blog last week.

ZR

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