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Skyr available in Britain

Skyr, one of the most popular treats in Iceland, will be available in British stores this fall.

Skyr is a soft fresh cheese that has not been strained, and is similar to yogurt. Skyr is high in protein, and calcium but low carbohydrates and fat. Therefore skyr has become a very popular health product in Iceland. Morgunbladid reports.

MS, Iceland’s largest dairy production company, is about to put skyr on British markets. Experimental shipments have been sold in British health stores. According to Gudbrandur Sigurdssonar, CEO of Nýland, which manages foreign exports for MS, skyr has been selling well in Britain and larger exports to the country will begin this fall.

The design of the packages will play upon the purity of Icelandic nature, but skyr is not known in England, so a lot of advertising campaigns have to be made. Sigurdsson and the members of Nýland are positive about the potential of sales in Great Britain.

If everything goes according the plan, the total export of skyr to Britain will be around 200 tons per year.

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