Travelers from China spend on average 10,000 ISK (80 USD, 60 EUR) more per day than the second biggest spenders, Norwegians. Designer watches, such as those from Rolex, are high on their list of purchases, as is Icelandic designer jewelry and international clothing brands like Hugo Boss, visir.is reports.
Laugavegur shopping street in downtown Reykjavík. Photo by Bernhild Vögel.
Still, there are relatively few visitors to Iceland from China; there are no direct flights between the two countries.
According to the Icelandic Travel Industry Association (SAF), when visitors of all nationalities are considered, the average tourist visiting Iceland during the summer spends 11 days in the country compared to six days during the winter months. More men than women visited the country last year, or 52 percent.
At 43 the average age of tourists who visit during the summer months is four years higher than those who visit in the winter, when the median age of visitors is 39.