A debate has begun in Iceland on whether it is acceptable to present nudity as an inspiration to go to Iceland. One journalist asked why Icelander really needed naked people in the video Inspired by Iceland. “Was it really necessary to show not only how glad we were but also aroused?”
In the Sunday edition of Morgunbladid the debate is taken up. Kristín Heida writes: “Somebody was blogging on this and asked why on earth we had to use nude people in the introduction to Iceland. He felt it showed desperation that Icelanders were so terribly happy and sexually aroused.
I ask in return is there something wrong with that?
Isn’t it more than a little desirable to come to a country where you can jump into a hot creek or a hot bath, free as a bird?”
Not all agree: Historian Sigurdur Gylfi Magnússon says in Morgunbladid Sunday edition: “I have had enough of Icelanders trying to build up their own “image”. A marketing blitz is understandable when people want to sell something, a company or business, but to do that is the name of the nation, at the cost of the nation, is a step towards arrogance and fabrication.”
The campaign has been successful.
Here are some shots from the Inspired by Iceland video:
Our special offer for the Iceland Review magazine with eruption photos and coverage.