Icelandic products have been popular among shoppers this December; it seems as if consumers have made a conscious decision about supporting domestic production while buying Christmas presents this year.
“Icelandic novels are selling particularly well and it appears that on average one Icelandic novel has been bought for every Icelandic home this year,” Kristján B. Jónasson, chairman of the Association of Icelandic Book Publishers, told Fréttabladid.
That means that between 100,000 and 120,000 Icelandic books have been sold in the novel category alone.
Eidur Arnarsson, publishing director of Icelandic music at Sena, also said Icelandic albums are selling better than albums by foreign musicians. “The sale of Icelandic music is fairly good but the sale of foreign music has rarely been as poor.”
“Christmas sale has gone unbelievably well and we sense a lot of goodwill towards Icelandic design,” said Halla Bogadóttir, managing director of design store Kraum.
Kraum sells jewelry, furniture, clothing and other products by Icelandic designers. “Icelanders are our primary customers,” Bogadóttir said.
Click here to read more about Christmas shopping in Iceland.