Icelandic dairy company MS is planning to double its sale of the Icelandic dairy specialty skyr in New York with a new distribution agreement with US company Gourmet Guru Inc which specializes in distributing organic and quality dairy products.
Skyr by MS.
The goal with the new agreement, signed in January, is to have 1,000 stores in the New York metropolitan area carry skyr in the coming 12 to 20 months, ruv.is reports.
Gourmet Guru Inc services approximately 1,500 stores in the area where competition is tough. MS currently sells 120 tons, or approximately 720,000 containers, of skyr in New York.