Reykjavík Video Rental Shop Destroyed in Fire Skip to content

Reykjavík Video Rental Shop Destroyed in Fire

One of the country’s most rooted video rental shops, Laugarásvídeó on Dalbraut in Reykjavík, was destroyed in a fire on Saturday night. The people who live in the building reported the fire and managed to escape unharmed.

“My wife woke up to the explosions and expected to see a fireworks show. However, it turned out to be a fire and then there was nothing else to do but get out of there right away,” Páll Stefánsson, Iceland Review’s photographer, who lives above the video rental store with his wife and two children, told Morgunbladid.

“A number of fire trucks arrived and extinguished the fire quickly. I immediately got the feeling that they could handle it,” Stefánsson said. His home filled with smoke, which had to be cleared out, but is otherwise undamaged.

Approximately 40,000 movies were destroyed in the fire and the video rental shop’s inventory was severely damaged. The shop’s owner, Gunnar Jósefsson, estimates that the damage amounts to ISK 200 million (USD 1.6 million, EUR 1 million).

There are many indications of arson. Laugarásvídeó is equipped with five CCTV cameras and the recordings show a man throw a wet rag through the video rental shop’s mail slot and shortly afterwards the shop is aflame.

“The insurance matters could certainly have been better, due to my cloddishness,” Jósefsson said. He is still determined to reopen his video rental store, after approximately two months.

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