Quenching the Thirst for Beer with 634,000 Liters Skip to content

Quenching the Thirst for Beer with 634,000 Liters

This year, you have a choice of 34 types of Christmas beer in Icelandic liquor stores. This is the largest selection ever offered, but sales have decreased slightly from last year, or 1.6 percent.

Sigrún Ósk Sigurðardóttir, vice president of Vínbúðin, the state liquor stsore, told mbl.is that 634,000 liters of Christmas beer have sold, 41 percent of which is Tuborg, from Denmark, or 262,000 liters. The second most popular is Víking, an Icelandic brand, with 92,000 liters sold, and in third place is Thule, also Icelandic, with 73,000 liters sold. Icelandic Jólakaldi comes in fourth with 42,000 liters sold.

The sale of beer was legalized in Iceland in 1989, after having been banned since 1915. Read about the ban here.

Clearly, the nation has developed a taste for this unique beverage, after being deprived of it for more than seven decades.

Should you still be thirsty, you can view the Vínbúðin store hours here.

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