Puzzle of Reykjavík Mayor in Drag for AIDS Prevention Skip to content

Puzzle of Reykjavík Mayor in Drag for AIDS Prevention

A special puzzle of a picture of Mayor of Reykjavík Jón Gnarr wearing drag was released by the startup company Puzzled by Iceland on December 1, the World Aids Day, and ISK 100,000 (USD 842, EUR 625) of the sale will go towards the AIDS Organization of Iceland.


The product is part of a new range called Puzzled by People.

“Beautiful sites in nature and animal life adorn the puzzles from Puzzled by Iceland. We find it important that the person representing our new product line, Puzzled by People, is noteworthy too,” wrote the company’s co-founder Guðrún Heimisdóttir in a press release.

“Therefore Jón Gnarr is absolutely the right person to grace the first Puzzled by People puzzle because he has achieved a lot in his career,” she added, explaining that the mayor has worked as a stand-up comedian, actor, taxi driver, car mechanic and among other professions.

The photo was taken by Garðar Ólafsson during Gay Pride in Reykjavík in August 2011. The mayor led the procession of floats wearing a dress by Marjan Pejoski—who designed Björk’s infamous swan dress she wore to the 2001 Oscars—in the role of Miss Reykjavík.

“The picture of the mayor is very colorful and therefore it is well suited for the entire family to puzzle together. It is exactly what we hope for our products to achieve, to give families more quality time together and the classic puzzle is perfect for that,” concluded Þóra Eggertsdóttir, the company’s other founder.

The mayor said he was pleased with the initiative and that he is always happy to participate in innovative projects, especially when they support a worthy cause.

“The AIDS Organization of Iceland is very grateful to Puzzled by Iceland for its support. So far this year 20 individuals have been diagnosed with the HIV virus [in Iceland]. It is therefore as important as ever to work on prevention and education for HIV,” added Einar Þór Jónsson, the organization’s managing director.

Click here to read more about Puzzled by Iceland and here to read more about an HIV epidemic reported among intravenous drug users in Iceland.


Sign up for our weekly newsletter

Get news from Iceland, photos, and in-depth stories delivered to your inbox every week!

* indicates required

Subscribe to Iceland Review

In-depth stories and high-quality photography showcasing life in Iceland!

Share article