Baugur controlled Dagsbrún, the parent company of of 365 Media which publishes among other things Fréttabladid, will publish a paper in Denmark this fall, reports news station NFS.
Planning is well underway, the paper will be distributed for free into all homes in Denmark similar to the distribution of Fréttabladid in Iceland. In December, it was reported that Dagsbrún was considering purchasing Orkla Media, a subsidiary of the Norwegian conglomerate Orkla which publishes the Danish newspapers BT, Urban and Berlingske Tidende but there has been no additional news on that front.