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Political parties agree on advertising limitation

The political parties in Iceland who have representatives in parliament reached an agreement this week regarding the cost of advertisement in the upcoming campaign for the parliamentary elections on May 12.

The Progressive Party, the Independence Party, the Social Democrats, the Left-Greens and the Liberal Party agreed to keep their advertising cost below ISK 28 million (USD 422,000, EUR 316,000), Fréttabladid reports.

Skúli Helgason, the managing director of the Social Democrats, said he celebrated the agreement as it guarantees an honest campaign. The Social Democrats submitted a suggestion on limitation of campaign advertising costs in December.

Consultant company Capacent has been given the responsibility to make sure the political parties respect the agreement.

Ómar Ragnarsson, leader of new party Iceland’s Movement – Living Land, said his party did not have an advertising budget equal to the other parties who have representatives in parliament.

“The other parties have helped themselves to [ISK] 360 million [USD 5.4 million, EUR 4.1 million] from the State Treasury with new laws about the parties’ finances, at the same time that we get nothing,” Ragnarsson stated.

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