Polar Beer Is Back: Iceland Celebrates Beer Day Skip to content

Polar Beer Is Back: Iceland Celebrates Beer Day

The nostalgic brand of beer, Polar Beer, from Icelandic brewery Ölgerdin Egill Skallagrímsson, is back on the market to commemorate the 20th anniversary of Beer Day. Polar Beer was initially produced for British troops on Icelandic ground during World War II.

“When British troops were sent to Iceland in WW II, they expected hardship, but they did not anticipate a lack of beer. And although the Arctic island’s inhabitants were not allowed to brew, sell or drink beer for another 59 years, special provisions were made to make sure the soldiers would get their pint as usual,” described an Ölgerdin press release.

Ölgerdin, founded in Reykjavík in 1913, obtained a special license to brew strong beer, specifically for the British soldiers. After the Americans replaced them, they were allowed to purchase Polar Beer as well, while the Icelanders were prohibited.

The beer ban was lifted on March 1, 1989, when beer was first allowed on the Icelandic market. March 1 has since been known as Beer Day.

The new Polar Beer is lighter and fresher than the original brew and is available in bars and Vínbúdin, the Icelandic state liquor stores.

Click here to read more about the beer ban.

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